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Friday 18 May 2012

Chloe Green Launches New Shoe Collection for Topshop

 Chloe Green and her shoe collection

Chloe Green, daughter of Topshop boss Sir Phillip Green  launches her new shoe range for the high street chain today.

The collection, CJG which stands for her full name, Chloe Jade Green, has launched as a standalone concession in Topshop's flagship store Oxford Circus. Prices start at £115.00.  The collection will also be available at Topshop and Chloe's own website,

 The signature green sole appears on all of Chloe's shoes

My verdict? There are certainly some heels that caught my eye particularly the wooden wedges, Bella Bea, and peep toe nude heel with zip. I love the turquoise green sole she has added to the shoes. Although it is not the most original idea as the red sole is famously associated with Christian Louboutin heel, I still think it's a simple and effective look to the Chloe Green "brand".  Perhaps Beyonce and Jay-Z's daughter, Blue, may follow in the same footsteps?!

More of Chloe's collection

What is most disappointing is the price of the collection. High street shoes do not start "from £115.00", that is at the top end. What happened to Topshop promoting affordable fashion?  Perhaps Chloe had her famous chums from reality tv show Made in Chelsea in mind when she was designing these heels rather than a high street buyer.  Could the average Topshop customer really afford this collection? Hmmmm, I'm doubtful but what do you think?

I would love to hear your verdict on her collection!  Here are a few of my favourite heels from the CJG range:

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