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On Thursday 23rd October, Daydream Network announced the winner of Oakley Design Brief. The event was in Shoreditch, with crowds treated to live DJ set, red bull stand and customised t-shirts by American Apparel.
In May 2008, Oakley the sport and lifestyle brand, opened a competition for designers and artists in the UK to design a new range of Limited Edition Oakley sunglasses.
60 artists and designers were shortlisted but, as always, there can only be one winner. (Damn!)
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The judging panel included Paul Schulte, Creative Director of Oakley, Sally A. Edwards and Sarah J Edwards, Publishers & Editors of Blag Magazine; Simon "Barnzley" Armitage, and Graham Fink, Creative Driector of M&C Saatchi.
And the winner was..."Who Is This Kid" (Big congrats!!!)
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His amazing design will be released in Summer 2009. Check the Oakley website for more details (see below).
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We drank: Red bull and vodka
We Wore: High top trainers, fitted pocket dresses & slogan tees
We got: Free customised American Apparel t-shirts biatches!!!
Thanks to: Heather @ Oakley
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Check out
www.oakleydesignbrief.co.uk and
www.daydreamnetwork.blogspot.com/for more info.
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