Monday, 27 October 2008

Oakley Design Brief Wrap Party

On Thursday 23rd October, Daydream Network announced the winner of Oakley Design Brief. The event was in Shoreditch, with crowds treated to live DJ set, red bull stand and customised t-shirts by American Apparel. In May 2008, Oakley the sport and lifestyle brand, opened a competition for designers and artists in the UK to design a new range of Limited Edition Oakley sunglasses. 60 artists and designers were shortlisted but, as always, there can only be one winner. (Damn!) The judging panel included Paul Schulte, Creative Director of Oakley, Sally A. Edwards and Sarah J Edwards, Publishers & Editors of Blag Magazine; Simon "Barnzley" Armitage, and Graham Fink, Creative Driector of M&C Saatchi. And the winner was..."Who Is This Kid" (Big congrats!!!) His amazing design will be released in Summer 2009. Check the Oakley website for more details (see below). We drank: Red bull and vodka We Wore: High top trainers, fitted pocket dresses & slogan tees We got: Free customised American Apparel t-shirts biatches!!! Thanks to: Heather @ Oakley Check out www.oakleydesignbrief.co.uk and www.daydreamnetwork.blogspot.com/for more info.

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