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Monday 9 August 2010

Marc Jacob's Plus Size Range!

 Robert Duffy & Marc Jacobs 

Marc Jacobs announced of his plans to design a plus size range for his collection.

President of Marc Jacobs label and Jacob's business partner, Robert Duffy, is said to be considering introducing a plus-size line, which currently stocks up to a size 16.

He tweeted: "I'm a big guy 6'4" 210 lbs. [It's] not easy for me to find clothes..Of course I can have them made. I know how everyone feels. I try to diet but... I don't like the phrase plus-sizes. Any suggestions?"

 Skinny models used for Marc's Spring 2010 show in New York

He added, "Want to do plus sizes. Great opportunity. Need to get the customers interested. They don't buy our 14 and 16's. I always get stuck with them." He added: "Interest in Plus sizes? Women are dying for fashion. Need to get the message out. But when we put 14 and 16 in the stores no takers.Stopped."

Jacobs is definately not afraid to branch out from traditional fashion. He recently started a childrenswear line, Little Marc Jacobs, dog accessories, Bark Jacobs and during New York Fashion Week he will launch a bookshop, Book Marc. 

Though a plus size range for a designer  brand is certainly breaking the rules of fashion.  The fashion industry is notorious in its stance to only use skinny models, despite media criticism.  Most designer lables do not make any clothing above a size 14, with the usual excuse by designers that it is "harder to create clothing for larger women".

And there was me thinking all you had to do was request more material...(!)

Celebrities Jennifer Lopez and Victoria Beckham at Marc Jacobs Spring 2009 fashion show

Duffy's response by his followers reactions on Twitter was: "Your right. We gotta do larger sizes. I'm with you," he tweeted. "As soon as I get back to NY. I'm on it! It will take me about a year. But stay with us. Problem solving is a big part of our job."

Though if the plus size range proves a success, it may encourage all fashion designers to follow suit and who knows - perhaps the battle of bigger models will finally be won and we see models of all shapes and sizes on the catwalk...♥

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