The LOOK Show 2011

Me at the Look Show 2011

I was invited to the LOOK show which kicked off London Fashion Week 2011.

Cropped jacket - H&M
Scarf - Missguided
Blouse - New Look
Jeans - Zara
Shoe Boots - New Look
Bag - Primark

Held on 18 February in Victoria House, London, the event showcased a fabulous line up of all the best high street brands such as New Look, H&M, Uni Qlo, Dorothy Perkins, Next, M&S, River Island, Monsoon, Warehouse, Mango and French Connection. 

Can you spot me?! Photo by http://www.llymlrs.com/

We were welcomed with champagne and canapés with several guests including celebrities, photographers, journalists and other bloggers that I got chatting to.  

(l-r) my friend Katy, me and the lovely DJ/Singer Yasmin

Us meeting Shayne Ward (so friendly!)...

 ...and Caroline Flack ♥ her!

 Me and Marina from Marina & the Diamonds...

New Look had a cool photo booth offering props like sunglasses and hats to pose for pictures so naturally we had a go at striking a pose..

 

 

Then we were shown to our seats where I spotted a few more celebs...

The ever-stylish Olivia Palermo in Jaeger dress, Temperley jacket and Charlotte Olympia shoe boots...

Keisha buchanan looking cool in coral and sophie ellis bextor

Then the show began!

 New Look

New Look started the show proving that 70s style is back this season. Halterneck jumpsuits, bootcut flares and oversized blouses were amongst my favourites, items I will definately be wearing this season. Bright colours such a pillarbox red (a favourite of mine see blog post below!) electric blue, bright purple and sunshine yellow all featured on the catwalk. 

 Uniqlo 

 Uniqlo's collection echoed simplicity for the summer, showcasing classic looks such as denim, chinos, cargos, lightwear knitwear and cute polo tee shirts.

Next

Next captured the key styles this season and colour palettes, maxi-skirts, cute shorts and loose blouses all trends we will be wearing this Summer.

M&S

M&S focused on softer, feminine shapes embracing softer fabrics  like floral prints, suede and silk contrasted with edgier fabrics of leather and snakeskin.

  Warehouse

Warehouse showcased a range of looks from minimal neutrals to bold brights experimenting with shapes and textures for a relaxed but feminine look for Spring and Summer

   French Connection 

French Connection presented a clean, feminine collection capturing chic yet retro 70s glamour.  Tailored shorts, tuxedo blazers bold colour dresses were key looks on the catwalk.

H&M (LOOK Curvy Supermodel Winner)

H&M's collection focused on 60s and 70s styles which were brightly coloured shapes that are short and shape alongside romantic silhouettes, that are long and elegant.

The LOOK show also announced the winner of their Curvy Supermodel Competition in conjunction with ITV's Lorraine show.  It was great that seeing the curvy models on the catwalk and LOOK magazine made that possible. Perhaps other designers will take their initiative and we will see more curvy models at London Fashion Week A/W 2011??

 My goodie bag ♥

Overall it was a great show, atmosphere was great and the collections from all the high street brands were impressive and lucky for me left with a goodie bag too!

PS. A big thank you to New Look for the tickets! ♥